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Press Relations:
Rubenstein Communications
Susie Arons: (212) 843-8033
sarons@rubenstein.com

MEDIA RIGHTS CAPITAL PARTNERS WITH DIGITAL STAR AMANDA CONGDON TO LAUNCH ‘SOMETIMES DAILY’ ONLINE VARIETY SHOW
 
New York, NY (May 19, 2008) Media Rights Capital (“MRC”), the film, television and digital studio, today announced that it has partnered with digital star, Amanda Congdon, to launch “Sometimes Daily,” an innovative and breakthrough digital variety show. The new show will feature an off-beat, interactive format and explore a wide range of life's themes through the eyes of Amanda Congdon and the Sometimes Daily cast.

From her beginnings as host of popular video blog ‘Rocketboom’ to her transition into mainstream media as ABC News’ first videoblogger and contributor, Amanda Congdon has made a career of connecting with people online. In her new show, Amanda will be an active part of the Sometimes Daily community through blogging, texting and interacting with her audience about weekly topics ranging from news, politics and the environment to money, fitness and technology. The new site, Sometimesdaily.com will go live in late May.

"I'm very excited to be partnering with MRC and honored to be in such extraordinary company,” said Congdon. “MRC's innovative approach to the distribution and marketing of online content was an instant draw for me. Never before have I had the freedom or resources to make a show like Sometimes Daily. I'm looking forward to whipping out a couple of old moves, and trying out a bunch of new ones. It will be an adventure."

“Amanda Congdon is the world’s first videoblog star and has had her finger on the pulse of the digital community almost as long as there’s been a digital community to entertain,” said Dan Goodman, President of Digital Media for MRC. “Our focus for Sometimes Daily will be taking a great proven digital talent like Amanda and offering MRC’s support and infrastructure to unleash her creatively to do what she does best.”

“Very few people have been able to start careers online and break out solely through digital media the way Amanda Congdon has – she really is the definition of digital talent,” said Modi Wiczyk and Asif Satchu, co-CEOs of MRC. “Amanda is a digital firecracker who understands the agility of the digital arena. Our goal is to provide her with the necessary tools, build a network of distribution partnerships and creative, unique advertising opportunities, that will get her out there among a broader, bigger audience.”

MRC will have additional distribution announcements coming soon.



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